People tell you that to make your business grow, you have to expand your reach, so you begin to blog. Then they tell you you have to expand your reach even more into social networks. How does a small owner keep up with all the marketing requirements? Blogging, posting, sharing the blog, keeping up with all the various social media outlets?
One tool is Hootsuite. Besides being a great platform for writing something once and sharing it in a variety of areas, you can use Hootsuite to link your news blog posts to social media. If you are already using Hootsuite, then you know how powerful a tool it is.
Here are the directions for doing just that by Dummies.com: