Don’t Ruin Your Brand With Sloppy Email Marketing

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Email Blast

Don’t Ruin Your Brand With Sloppy Email Marketing

Category : Blog

This morning I received an email blast on behalf of a local educational institution that usually sends out very professional email blasts.  In this case, a member of a smaller division of the institution sent out this email blast and quite frankly, the sender and the division should be embarrassed at its lack of professionalism.

Yes, I am going to pick apart this email and let you know the things you should NOT do:

  1. Don’t send an email representing yourself as a part of an organization using your own private email address. This muddies the waters.  In this day of phishing scams, this is a big no-no. It is also a potential liability for all involved.
  2. Don’t use cutesy or informal fonts. While it is okay to jazz up an email blast to a certain extent with a creative font here or there or within a graphic, using a non-common font or a informal font takes away from your brand unless you are an artist or graphic designer. In this case, the email was meant for local business owners and used comic sans font.
  3. Don’t use colored fonts for the bulk of the email.  Black is the font color of business. The bulk of any business email including email blasts and newsletters should be in black. Besides looking more professional, it aids the reading for anyone with visual impairment. Again, graphics should be colorful, but the main font should not.
  4. Don’t send out any email blast without another set of eyes proofreading the material. Proofread. Proofread. Proofread. It can’t be said enough. This email blast was about a conference being held at a local golf course’s facility, and guess what? The golf course’s name was spelled incorrectly. At the very least, get the principals right.

Your brand is important, and while an occasional mistake might occur, make your brand consistent, professional and sharp.

 


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LAC Rules Today

Category : Blog

What is LAC you ask?  It stands for lack of civility, and I hope I am the first who coined it.  What I am focusing on is the LAC in social media.  It’s running rampant and shows no signs of slowing down.

Some of this LAC is coming from our political climate.  Politics has become so polarizing that people are taking more extreme stands on either political side.  The result on social media are political rants based on whatever platform a person supports.  It has infiltrated all aspects of life.

For instance, the other day I posted a complaint about a newspaper headline.  I was completely focused on the grammar, although the headline was for a letter to the editor regarding a political issue.  So I posted the headline on Facebook and asked my friends who can spot the mistakes in this headline, and I said “grammatical not political.”  And most of my friends who posted followed suit and made comments about the grammar, having fun with the headline and staying off politics.  But then there was that one who posted the political rhetoric and then there followed another (polar political opposite of the first), followed by the third who supported the second.  End result?  They killed what was a fun little conversation about typos, newspapers, and grammar.  While they didn’t get into real mudslinging, they did manage to get a few digs and insults lobbed at each other.

And that is what is wrong.

People are so angry that they are hyper-focused on their own anger.  They leave civility behind and feel self-righteous enough to post whatever they feel and feel justified in insulting each other.

I really don’t know how to curb this tendency.  After all, I only have control over my own behavior and no one else’s.

What did I do about my post?  Well, nothing.  I thought about reminding them that this was only about grammar and typos – that I didn’t mean to have anything political, but knowing the three like I do, I realized that it would only open the door to more angry diatribes.  But I felt frustrated nonetheless that they intruded on my page with their anger and yet, hate.

I debated on whether to unfriend them.  I didn’t do that either.  Although I get tired of their rants, I do feel like I am better off being aware of what people are up to then turning a blind eye to them.  Don’t worry, there are people I have unfriended, but I usually reserve that to more serious things than I simply disagree with them.

Still, social media is full of posts by people that are insulting, rude, and downright dangerous.  And our media outlets just seem to feed the beast.  They too put out bait.  And they revel in LAC because it increases viewership, readership and ratings.  When will it all implode?  I have no idea, but I fear where we are headed with LAC.  It is growing each day and taking more and more disturbing turns.


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Turn Off That Location Feature

Category : Blog

Many social media apps now have location features that show exactly where you are. Some people are fine with that, but there are many potential problems in showing where you are every moment of the day.

One of the most obvious one is that people know when your home is unoccupied.  That makes your home, especially if you are on vacation, a nice target for would-be robbers.

Another one that we often don’t think about unless we are thinking about our children is personal safety.  If another person knows where you are, what is to stop the person from showing up.  Hopefully, it’s someone you want to see, but it could just as easily be a stalker.

Recently, we have become aware that with the app Snapchat, the location feature has been automatically enabled.  You have to turn off that feature if you don’t want people to automatically know where you are.  The reason the issue is so important is that many users of Snapchat are children and teens.

Here a link direction on how to turn off the Snapchat location feature: How to Turn off Snapchat’s Stalkerish Snap Map Feature